In today's age, you have to be more and more creative with your advertisements as it's getting harder to attract attention to the everyday human being as the years go on. A lot of advertisements are leaning towards impact-like typographic design being creative with there type and using the mix of powerful imagery and typeface to grab attention. There are also some people who lean more towards simplicity in there advertisements but making the content of the advert more of a challenge or puzzle, which too grabs the attention the campaigners want.
One simple, yet effective advert that has used the puzzle effect is by IKEA. They have a three poster series designed by Matt Carvalho. The one above says "F nd The M ss ng P ece", which makes you wonder and think more capturing the audience and make them think for a moment longer than other adverts. I find this advert very creative and innovated because it's making the advert that little bit more interesting and fun, which can go back to what IKEA's furniture is like, and the designer has also taken out the "I" out of the words, which is very clever when you think about it as it's the first letter of the campaign they are promoting.
This other advertisement is on the new Raspberry Cocoa Cola range, which has the use of strong imagery and emerges with the typography in the advert. This is a clean and simple yet provides enough impact into the advert to capture the target audience, and also branching out to those who have always second thought about the brand as it's trying to show a healthier image towards there brand. I like this design because it's refreshing, refined and different to a lot of the Coca Cola adverts, but it does remind me of a yogurt company product.
One simple, yet effective advert that has used the puzzle effect is by IKEA. They have a three poster series designed by Matt Carvalho. The one above says "F nd The M ss ng P ece", which makes you wonder and think more capturing the audience and make them think for a moment longer than other adverts. I find this advert very creative and innovated because it's making the advert that little bit more interesting and fun, which can go back to what IKEA's furniture is like, and the designer has also taken out the "I" out of the words, which is very clever when you think about it as it's the first letter of the campaign they are promoting.
This other advertisement is on the new Raspberry Cocoa Cola range, which has the use of strong imagery and emerges with the typography in the advert. This is a clean and simple yet provides enough impact into the advert to capture the target audience, and also branching out to those who have always second thought about the brand as it's trying to show a healthier image towards there brand. I like this design because it's refreshing, refined and different to a lot of the Coca Cola adverts, but it does remind me of a yogurt company product.
Reference.
Best Photoshop Tutorials (2009) 40 Examples of Beautiful Typography in Advertising Design. May 27th 2010. http://bestphotoshoptutorials.net/2009/03/19/40-examples-of-beautiful-typography-in-advertising-design/
Graphic Design Blog (2009). 30 Typographic Print Ads. Retrieved May 27th 2010. http://designm.ag/inspiration/typography-advertising/
Best Photoshop Tutorials (2009) 40 Examples of Beautiful Typography in Advertising Design. May 27th 2010. http://bestphotoshoptutorials.net/2009/03/19/40-examples-of-beautiful-typography-in-advertising-design/
Graphic Design Blog (2009). 30 Typographic Print Ads. Retrieved May 27th 2010. http://designm.ag/inspiration/typography-advertising/
can you confirm the allegations saying the people who made this ad where on accid at the time?
ReplyDeleteHave you seen the TVC? its awesome!
I like the first IKEA poster you wrote about. Love ads that make you think and are really witty. :P
ReplyDelete