These days, a lot of magazines have become more clean, bold and fresh with there use of type throughout the whole magazine, including the type on the covers, the headings used and even in there articles. A couple of good example of type used successfully are Frankie Magazine and NO Magazine.
Frankie magazine covers. Simplicity has be repeated throughout each issue.
Frankie magazine is an Australian based magazine which concentrate on writing about art, fashion, music, crafts and life issues. A lot of the type in the magazine is plain and simple with a touch of elegance which for the look of the magazine, is still extremely effective. The magazine itself is very organic and a lot of imagery in the magazine are simple and clean, and the type used blends well with the rest of the magazine layout, thus making this a very successful magazine over-all.
An example of a typical layout in a Frankie magazine. Clean and simple.
The headings used in the magazines are clean, fresh, and have usually been presented in a sans-serif font. Some issues in the layout of the text are the tight margins and dead space, though, since there work is very simple, they can get away with the mass amount of white space to an extent. The creators have used the same design and simplicity throughout each issue and the themes have been the same making it less empowering, but at least still made it reconcilable.
NO magazine covers. Clean and simple. Type used in an innovative way.
NO magazine is a New Zealand based magazine which focus' on everything creative from music to films to fine arts and graphic designs. The type that is used in there magazines are always block-like, bold and stand out in a simple way.
An example of a spread for NO magazine. The bold and extra large heading used effectively.
There headings are always sized to an extremely large size, making long names ladder down the page giving it a typographic look to the headings, which also creates a contrast towards the small text below the articles. Though, some headings are small and blend in too well with the bulk text, thus making it hard to understand between articles. This issue makes the magazine less powerful in a way. Again, just like Frankie magazine, it's clean and simple, but it's got more of a grunge and rustic feel to the magazine, which makes it stand out more from the other magazines that it's surrounded by (Black, Oyster, Frankie etc.).
Frankie magazine covers. Simplicity has be repeated throughout each issue.
Frankie magazine is an Australian based magazine which concentrate on writing about art, fashion, music, crafts and life issues. A lot of the type in the magazine is plain and simple with a touch of elegance which for the look of the magazine, is still extremely effective. The magazine itself is very organic and a lot of imagery in the magazine are simple and clean, and the type used blends well with the rest of the magazine layout, thus making this a very successful magazine over-all.
An example of a typical layout in a Frankie magazine. Clean and simple.
The headings used in the magazines are clean, fresh, and have usually been presented in a sans-serif font. Some issues in the layout of the text are the tight margins and dead space, though, since there work is very simple, they can get away with the mass amount of white space to an extent. The creators have used the same design and simplicity throughout each issue and the themes have been the same making it less empowering, but at least still made it reconcilable.
NO magazine covers. Clean and simple. Type used in an innovative way.
NO magazine is a New Zealand based magazine which focus' on everything creative from music to films to fine arts and graphic designs. The type that is used in there magazines are always block-like, bold and stand out in a simple way.
An example of a spread for NO magazine. The bold and extra large heading used effectively.
There headings are always sized to an extremely large size, making long names ladder down the page giving it a typographic look to the headings, which also creates a contrast towards the small text below the articles. Though, some headings are small and blend in too well with the bulk text, thus making it hard to understand between articles. This issue makes the magazine less powerful in a way. Again, just like Frankie magazine, it's clean and simple, but it's got more of a grunge and rustic feel to the magazine, which makes it stand out more from the other magazines that it's surrounded by (Black, Oyster, Frankie etc.).
Reference.
Walker, J. (March/April 2010). Frankie. Australia
Williams, M (March/April 2010). NO Magazine. Auckland, New Zealand.
Walker, J. (March/April 2010). Frankie. Australia
Williams, M (March/April 2010). NO Magazine. Auckland, New Zealand.
I like how magazines these days are going towards the more modern approach typography wise, with large white spaces and whatnot. Not only does it look neat and clean, the simplicity actually makes me want to read it.
ReplyDelete